10 Reasons Why Quality Content is Still The King

A lot of hoola-hoop has been around about sourcing cheap content, building niche sites and optimising them to earn Adsense or affiliate income. A lot of learn-by-night online marketers are doing it, as taught by those get-rich-overnight gurus. This is what they think about content:

• It has to be cheap so that you can distribute risk and build multiple sites/blogs.
• It has to be search engine friendly with keywords embedded neatly.
• Finding cheap outsourcing guys who can do quick turnaround is the key.
• Spinning content is good and saves time and money.

Nothing could be further OFF THE MARK than this. If you wondered about a reason why you MUST go after quality content. I'll give you TEN:-

1. Cheap ALWAYS means crap when it comes to articles and contents. Again depends what's your definition of cheap.You'll spend more time adding the commas and deleting extra 'the's.
2. Cheap content sometimes defeats the whole point of outsourcing content writing. You want a writer to look after your blog and you end up paying funeral service to your blog. Because crappy blog posts will eventually mean death to your blog/site.
3. Quality content has a higher 'stickability' rate, which is an important parameter for conversion rates.
4. Cheap content tells human visitors why they MUST NOT stay on the page longer than it takes to click that red cross.
5. Quality content actually ADDS value to your site/blog.
6. Quality content can actually SAVE MONEY. One solid article can be repackaged into an email copy, blog post, newsletter article, and print article. e.g. one $10 article can be of so much value.
7. A well written article can generate more LONG TAIL KEYWORD traffic than a shabby article. Its a fact.
8. A good copywriter can shed light on your overall content strategy, hence improving overall results.
9. Only solid content can GO VIRAL.
10. Good quality content actually fulfills all the reasons why people opt for cheap/crappy content- It can be spun better, it saves more money by re-packaging, it is better for search engines and it saves time.

So why go and search for crappy content. If the above doesn't give you enough reasons for seeking quality nothing will.